Many websites look alike. They are designed not to offend anyone, but precisely because of that, they rarely leave a lasting impression. Business owners with an extraordinary product or a truly special place often try to squeeze themselves into a standard mould, hoping to appeal to everyone. And that’s a real shame. Because what makes you different is often exactly what attracts the right people.

My name is Hanna. From my studio in Piedmont, I help small business owners and owners of unique places bring out what makes them special and connect with the right people.

I don’t start with a website, an ad campaign, or social media. I start with the business itself. What do you offer? Who does it really matter to? Why should someone choose you? And what is the story behind it?

Only then do we decide how to tell that story and get it in front of the right people. Through a website, of course, but also through Google, content, social media, collaborations, booking platforms, or whatever other channels make sense for your business and your audience. Not more marketing than necessary, but the marketing that actually works for you.

I come from a family business myself, so I know how much passion, time, and energy go into building and running a business. I’ve been working in the digital world since 2008, combining strategic marketing thinking with solid technical expertise. This means I can look at your positioning, online visibility, user experience, and the journey from first impression to action — and I can also get hands-on with the technology when something needs fixing.

The goal is simple: to make sure the value that already exists in your business is seen by the people who truly value it.

Have you built a business with passion, grit, and hard work, but feel that this doesn’t quite come across online yet? I’d love to take a look at it with you. Not to squeeze you into a pre-packaged marketing formula, but to bring out what is already there and figure out what’s missing to make it resonate with the right people.